Today's Merck is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. Today, we are building a new kind of healthcare company : one that is ready to help create a healthier future for all of us.
Our ability to excel depends on the integrity, knowledge, imagination, skill, diversity and teamwork of an individual like you. To this end, we strive to create an environment of mutual respect, encouragement and teamwork. As part of our team, you'll have the opportunity to collaborate with talented and dedicated colleagues while developing and expanding your career.
The Customer Engagement Senior yst is responsible for assisting with lead generation tactics driving traffic to Merck's owned sites and other digital properties, by providing deep customer click:stream and behavior insights using a variety of web ytics tools and tactics. This individual would support customer acquisition and engagement initiatives across all of Mercks digital channels, and various Merck owned / controlled website and mobile properties. As a key member within the customer engagement excellence team, the yst will support and empower other team members aligned to various digital channels such as website, search, social, email, and mobile.
: Ensuring key deliverables and deadlines are met
: Ensuring appropriate web metrics and KPIs are developed as usiness objectives and goals
: Establishing appropriate click:stream tracking and reporting structures on Google ytics and other web ytics tools within Merck
: Running periodic surveys (as and when required) to get deeper insights on target audience preferences and behaviors, across digital channels
: Running and managing adhoc custom reports as well as scheduled reports
: Maintaining relevant reporting based data archives for advanced customer ytics
: Aligning web ytics systems with other business reporting platforms within Merck
: Tracking key metrics and KPIs across various digital channels
: Providing relevant data points to support various digital customer acquisition groups such as social, email, search, etc.
: Identifying and helping maintain industry best practices, and staying up:to:date with emerging techniques within Digital Marketing, Ecommerce and web ytics
Education and Skills Required:
: Bachelor's Degree in MIS, Business Intelligence or related field
: Certification/Associates degree in web ytics
: Google ytics certification
: Certification in qualitative and quantitative statistics
: Bilingualism ( /English)
Minimum Experience Required:
: 6+ years experience in designing and implementing web ytics to track customer acquisition from various sources.
: 3+ years hands:on experience in Google ytics strongly preferred
: 2+ years hands:on experience using any competitor data tracking tools such as SEMrush
: 2+ years hands:on experience using any SEO ytics tool (other than Google ytics)
: Excellent written and verbal communication skills
: Strong ability to influence at all levels with appropriate data
: Ability to predict trends of various types based on previous data
: Ability to spot cracks in the customer acquisition and engagement funnel on various channels
: Solid organizational skills including attention to detail and multitasking skills
: Extremely detail oriented
: Strong working knowledge of Microsoft Office and of project management tools
: Up:to:date with the latest trends and best practices in digital marketing and measurement key emerging platforms and technologies.
: Ability to work with minimal direction
: Ability to effectively work cross functionally and collaborate, with the ability to work in a group and as an individual